Lead Gen Readiness Quiz
Assess your lead generation capabilities
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What's included:
- ✓Readiness score
- ✓Funnel analysis
- ✓Tool recommendations
- ✓Quick wins list
About the Lead Gen Readiness Quiz
The Lead Gen Readiness Quiz is a free self assessment for B2B marketing and sales teams who want to know if their lead generation setup can actually support growth targets. It produces a readiness score based on your current funnel, tooling, and process, covering everything from how leads are captured to how quickly they get followed up on.
To use it, answer questions about your current lead sources, funnel stages, and follow-up process, and review the funnel analysis to see where leads are getting lost or slowed down. Check the tool recommendations against what you currently use to spot gaps in tracking or automation, and work through the quick wins list for fixes you can make without a major overhaul. Use the score to decide whether to fix the current funnel or invest in new channels.
What is inside
- Readiness score
- Funnel analysis
- Tool recommendations
- Quick wins list
Frequently Asked Questions
What does lead generation readiness mean?
Lead generation readiness describes whether a company's tools, process, and funnel are set up to capture, track, and follow up on leads effectively before investing more in traffic or campaigns. A company can be spending heavily on lead generation yet still be unready if leads are not tracked properly or followed up quickly enough.
How fast should you follow up with a new lead?
Following up with a new lead within 5 minutes significantly increases the odds of making contact and qualifying them, compared to waiting hours, since interest and intent fade quickly. Even when an immediate call is not possible, an automated response acknowledging the inquiry within minutes helps keep the lead engaged until a rep can follow up.
What tools do you need for lead generation?
At minimum, effective lead generation needs a way to capture leads such as forms or landing pages, a CRM to track and route them, and some form of email or outreach automation to follow up consistently. As volume grows, tools for lead scoring and attribution become useful for prioritizing which leads sales should work first.
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