Content Strategy Assessment
Evaluate your content marketing strategy
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What's included:
- ✓Strategy scorecard
- ✓Content audit guide
- ✓Gap analysis
- ✓Improvement roadmap
About the Content Strategy Assessment
The Content Strategy Assessment is a free self assessment for marketing teams who publish regularly but are not sure whether the content is actually driving results. It uses a strategy scorecard to rate your current approach across areas like topic strategy, distribution, SEO, and measurement, giving you a baseline instead of a gut feeling about how things are going.
To use it, work through the content audit guide to review your existing content against the scorecard criteria, then look at the gap analysis to see where your strategy is thin, such as missing bottom of funnel content or inconsistent distribution. Use the improvement roadmap to decide what to fix first, whether that means filling content gaps, improving SEO, or tightening how content ties back to pipeline.
What is inside
- Strategy scorecard
- Content audit guide
- Gap analysis
- Improvement roadmap
Frequently Asked Questions
How do you evaluate a content marketing strategy?
Evaluate a content strategy by reviewing it against clear criteria such as topic relevance to the target audience, coverage across the funnel, SEO performance, and whether content is actually tied to measurable outcomes like leads or pipeline. A scorecard approach, rating each area rather than judging content in isolation, makes gaps easier to spot.
What is a content audit?
A content audit is a systematic review of all existing content, cataloging what exists, how it performs, and whether it is still accurate and relevant. It typically reveals outdated pieces to update or remove, high performing content worth promoting further, and gaps where no content exists for topics your audience cares about.
How do you find content gaps?
Find content gaps by comparing what your audience searches for and asks, at each stage of the buying journey, against what content you currently have covering those topics. Keyword research, sales and support team questions, and competitor content reviews are common ways to surface where your library is missing something the audience needs.
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