Press Release Template
Write press releases that get coverage
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What's included:
- ✓PR format
- ✓Headline formulas
- ✓Distribution list
- ✓Follow-up strategy
About the Press Release Template
The Press Release Template is a free document for founders and marketers announcing news, such as a funding round, product launch, or partnership, who want it written in a format journalists actually expect. It follows the standard PR format, including a dateline, a strong opening paragraph that answers who, what, and why it matters, supporting quotes, and boilerplate company information.
To use it, replace the placeholder text with your announcement details, using the headline formulas to write a clear, specific headline rather than a vague or overly promotional one. Build your distribution list of relevant journalists and outlets before the release goes out, and use the follow-up strategy to reach out individually rather than relying on the release alone. Use it to decide when the announcement is ready to send.
What is inside
- PR format
- Headline formulas
- Distribution list
- Follow-up strategy
Frequently Asked Questions
What is the correct format for a press release?
A standard press release opens with a dateline and a headline stating the news clearly, followed by a lead paragraph covering who, what, when, where, and why it matters. Supporting paragraphs add detail and quotes, and the release ends with a boilerplate paragraph describing the company. Keeping it to one page improves the odds a journalist reads it fully.
Do press releases still work for getting media coverage?
Press releases alone rarely generate coverage on their own; they work best as one part of an outreach strategy that includes personally pitching relevant journalists who cover your industry. A well written release still matters because it gives journalists the facts and quotes they need quickly if they decide the story is worth covering.
How do you find journalists to send a press release to?
Find relevant journalists by looking at who has recently covered similar companies, products, or funding announcements in your industry, then research their beat and past articles before reaching out. A short, personalized pitch referencing their previous work performs far better than sending the same release to a large, unfiltered media list.
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