Why 74% of Product Launches Fail(And How We Fix It)
What Most Startups Do Wrong:
- Launch without validating market demand first
- Copy competitors instead of carving unique positioning
- Spray and pray across every channel without focus
- Burn cash on ads before nailing the message
- Skip the unsexy work of building systems that scale
Our Proven Approach:
- Validate demand with real customer interviews before anything
- Create differentiated positioning that competitors can't copy
- Focus on 1-2 channels that matter most for your audience
- Perfect messaging through testing before scaling spend
- Build repeatable systems that work without you
Real Results from Real Clients
This isn't a cherry-picked success story. Here's what happens when you combine great products with great go-to-market strategy.
Car Studio AI
AI Car Customization Platform
Organic Growth
MRR Increase
User Engagement Lift
"Not only did they nail our go-to-market strategy, but they also improved our product. The results speak for themselves."
— Founder, Car Studio AI
The Exact 6-Week Process That Generated$12M+ in New Revenue
Here's exactly how we work with you to build and execute a go-to-market strategy that actually converts. No fluff, no theory—just the battle-tested process we use with every client.
Week 1: Market Reality Check
We get a high-level view of your market opportunity and competitive landscape. This free audit helps us understand if we're the right fit to work together.
What We Deliver:
- • Initial market opportunity assessment
- • Competitive landscape overview
- • Target audience identification
- • Strategic fit evaluation
Your Role:
- • Share your product vision
- • Provide basic market context
- • 1-hour discovery call
- • No preparation required
Week 2: Positioning That Converts
We do the heavy lifting with deep customer research, then craft positioning that makes prospects think "this is exactly what I need" instead of "sounds interesting, let me think about it."
What We Deliver:
- • 20+ customer interviews (we do them)
- • 3 positioning options (A/B tested)
- • Value prop hierarchy
- • Competitive differentiation map
- • Messaging playbook
Your Role:
- • Provide customer contact list
- • Join 3 key customer calls
- • Review positioning options
- • Approve final messaging
- • 3 hours of your time total
Week 3: Channel Strategy & Launch Plan
We pick the 1-2 channels where your customers actually hang out and build a launch sequence that creates momentum from day one.
What We Deliver:
- • Channel recommendation (with reasoning)
- • 90-day launch calendar
- • Content strategy & templates
- • Partnership opportunities list
Your Role:
- • Review channel strategy
- • Approve launch timeline
- • Provide brand assets
- • 2 hours of your time
Week 4-5: Content & Campaign Creation
We create all the content and campaigns you need for launch. Landing pages, email sequences, social content—everything ready to go.
What We Deliver:
- • Landing page copy & wireframes
- • 30-day content calendar
- • Email launch sequences
- • Social media templates
Your Role:
- • Review all content
- • Provide feedback
- • Coordinate with dev team
- • 3 hours of your time
Week 6: Launch & Optimization
We execute the launch with you and make real-time adjustments based on what's working. No "set it and forget it"—we optimize until it converts.
What We Deliver:
- • Launch execution support
- • Real-time performance monitoring
- • Optimization recommendations
- • 30-day post-launch support
Your Role:
- • Execute on our recommendations
- • Share performance data
- • Weekly optimization calls
- • 4 hours of your time
Investment & Guarantee
This isn't consulting. This is a partnership in your success.
Complete Go-to-Market Strategy + Execution
What's Included:
- Complete market research & validation
- Positioning & messaging strategy
- Channel strategy & launch plan
- All content & campaign creation
- Launch execution support
Our Guarantee:
Revenue Guarantee
We guarantee you'll see a clear path to $10K MRR within 90 days of launch, or we'll work with you until you do—at no extra cost.
- • 30-day post-launch support included
- • Weekly optimization calls
- • Direct access to our team
- • No hidden fees or long-term contracts
Common Questions
How is this different from hiring a marketing agency?
Marketing agencies execute tactics. We build strategy first, then execute. We also guarantee results—most agencies don't. Plus, you own everything we create (positioning, content, systems) so you're not dependent on us forever.
What if our product isn't ready for launch yet?
Perfect timing actually. We can validate your market and refine your positioning while you finish building. This prevents you from building features nobody wants and ensures you launch to an audience that's already excited.
Do you work with B2B, B2C, or both?
We work with both, but we specialize in B2B SaaS and tech products. About 80% of our clients are B2B. If you're selling to consumers, we'll want to chat first to make sure we're the right fit.
What happens if we don't hit the revenue guarantee?
We keep working with you at no extra cost until you have a clear, validated path to $10K MRR. In 3+ years of doing this, we've never had a client not hit this milestone when they execute our recommendations.
How much of our time does this require?
About 12 hours total over 6 weeks—mostly in the first few weeks for research and feedback. We do the heavy lifting. You focus on building your product and running your business.