Marketing ROI Calculator
Calculate the return on investment for your marketing campaigns
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What's included:
- ✓ROI formula breakdown
- ✓Industry benchmarks
- ✓Optimization tips
- ✓Printable report
About the Marketing ROI Calculator
The Marketing ROI Calculator is a free spreadsheet tool for marketers and founders who need to know whether a campaign paid for itself. It walks through the standard ROI formula, net profit from marketing divided by marketing spend, expressed as a percentage, and pairs it with industry benchmarks so you can see how your number compares to similar B2B campaigns.
To use it, enter your total campaign spend and the revenue or profit it generated, then let the sheet calculate your ROI automatically. Review the built in optimization tips to spot where cost is outpacing return, and export the printable report to share results with stakeholders. Use it to decide which campaigns to scale, pause, or rework before the next budget cycle.
What is inside
- ROI formula breakdown
- Industry benchmarks
- Optimization tips
- Printable report
Frequently Asked Questions
What is a good marketing ROI?
A marketing ROI of 5:1 (500%) is often cited as strong for B2B campaigns, meaning five dollars in profit for every dollar spent, while 2:1 is closer to break even once overhead is factored in. The right target varies by channel, sales cycle, and margin, so compare your ROI against your own historical campaigns as well as industry benchmarks.
How do you calculate marketing ROI?
Marketing ROI equals net profit from a campaign, revenue minus marketing cost, divided by marketing cost, then multiplied by 100 to get a percentage. For example, if a campaign cost 10,000 dollars and generated 40,000 dollars in profit, ROI is 300%. Track spend and attributed revenue closely so the input numbers stay accurate.
Why is my marketing ROI negative?
A negative marketing ROI means the campaign cost more than the profit it generated, which usually points to weak targeting, a long sales cycle not yet reflected in revenue, or attribution that misses delayed conversions. Check your cost per lead, conversion rate, and average deal size to find where the spend is leaking before cutting the channel entirely.
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